SMEStorage Blog

Amazon Web Services has announced that it now offers a new storage gateway appliance (virtual machine image) that can be placed on a customers site. What benefit is this ? It really provides an easy way to integrate local storage or systems with the facility to replicate data to the Amazon Cloud. For example you could add the technology to an existing data center so that it resided between servers and storage  so that you could easily start replicating data to Amazon S3.

Note,however,these are actually stored as EBS Volumes. So although users can access data stored in this fashion locally from the gateway, if they wish to access this data directly through AWS they would need to start an EC2 instance and attached the EBS volume. . This in and of itself makes it easier to then integrate S3 stored data with other AWS services (if this is important to you). Note that this is not ‘replacing’ what you already have (ie. “great, I can just use the Cloud”), it is in addition to what you already have.

Firstly lets look at what the requirements are to host the Gateway.  These are:

• VMware ESXi hypervisor (v4.1) on a physical machine with at least 7.5GB of RAM
• Four (4) virtual processors assigned to the appliance VM along with 75GB of disk space for the Open Virtual Alliance (OVA) image installation and data.
• A “proper” sized network connection to Amazon.
•  iSCSI initiators on either Windows server 2008, Windows 7 or Red Hat Enterprise Linux

(Also note that the Gateway beta is optimised for block write sizes which are more than 4Kb.  AWS warns that using smaller I/O sizes are likely to cause overhead which can result in storage space that is effectively ‘lost’. This means that prior to installation there needs to be a check made on the file systems / volumes to ensure they can use the larger allocation sizes).

Firstly we’d like to point out that it’s great to see Amazon adding their own on-premise Cloud Gateway. It’s great to see them competing with the likes of  EMC, TwinStrata, and Nasuni. It would have been nice to see NFS or CIFS supported as interfaces, as from our own interactions with customers, we believe that is what customers really want to see, but maybe we can expect to see that added as the Gateway offering matures.

(Differences between iSCSI & NFS: iSCSI and NFS both allow storage access over an IP networking infrastructure. The difference is that iSCSI enables block storage transfer whereas NFS and CIFS transfers files.)

Many customers may find that they already have the capabilities for which they would use the Gateway, such as snapshots, backup and archiving, which is a pretty old, mature and I would expect a little more cost effective mechanism of achieving similar goals. However with that said we can see many use case where, with our own Cloud File Server Appliance where customers will really embrace the Gateway.

So where does the AWS Cloud Gateway end and the SME Cloud Appliance begin ? Well, the first things to understand about the SME Cloud Appliance is that it acts at a layer ‘above’ the storage. It provides a mechanism to unify disparate data sources into one file tree, add unified user access management and permissions, add unified governance and e-compliance, has focus on enabling companies to manage ‘Cloud Sprawl’, and leverages the ability for companies to let staff “bring your own device” (BYOD). In short, as I often say when asked to comment about Storage in general, the response is “it’s all about the App”. Storage in and of itself is not a single source in companies and secondly having things stored is no good unless you have unified, search, logic, control and anytime anywhere access that supports all desktops and all devices. This is what we essentially are bringing to the table with our Cloud File Server Appliance.

To take advantage of the Amazon Cloud Gateway what would be required is for us to connect to the local iSCSI stored data within the Gateway and this is something we will be looking to do in the short term.

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Continuing our ongoing blogs on Cloud Computing Use Cases, this one is from a real customer with a complex use which details how and why they use SMEStorage:

Please tell us a little about what you do:

AlliedComm provides turn-key communication and web information applications. AlliedComm consists of four micro brands that service niche industries and organizations. These brands include JurisComm, FaithComm, Healthcomm and CiviComm

What were the technical challenge you were trying to solve:

1) Quickly allocate cloud-based ‘Private Organization Decentralized Storage’ for clients (‘pods’) that can be shed/discharged with client attrition.
2) Create a seamless management layer between cloud storage asset (pod) and respective client with flexible ACL permissions for individual client access.
3) Provide a branded, feature-rich portal with an improved GUI cloud-management experience for clients to independently manage cloud assets.

Why did you choose SMEStorage?

#1 BYOD. Whether by Windows, Mac, Android, iPhone, Blackberry, WinPhone, CloudDav, HTTP, FTP, email, fax and web, …you name it, SME’ supports it. (I wouldn’t be surprised if SME’ announces ‘messenger pigeon-to-cloud’ support coming early Q2 2012 *April fools). Our customers demand access to their cloud on their terms. SME allows us to provide all of this at a fraction of the cost compared to other vendors and with zero infrastructure.

#2 Features, features, features …they go on and on and on. They are easy to get to and intuitively laid out. EVERY setting is flexible and customizable. SME’s flexibility allows for limitless applications and ease of management specific to our business’s needs. With ‘power user’ features, we can really manipulate our settings. Nuance matters and we like the flexibility SMEstorage gives us to groom our SME’ service specific to the way we need it to operate.

#3 No ‘sky high’ corporate-centric pricing. Fair is fair. No gimmicks. No games. Pay for what you use. A la carte add-ons. We LOVE that.

#4 Easy security, backup and redundancy. With SMEstorage, we’re able to isolate our clients’ respective cloud assets as separate ‘pods’ but manage them from a layer above on one interface from within SMEstorage. SMEstorage gives us the ability to import, integrate and transfer assets between virtually EVERY cloud storage provider.

#5 Integration, inclusion and extensibility. We can can still access and manage our cloud vendor resources outside of SME’ if we choose to. SME’ provides the flexibility to integrate web storage with our web applications directly with each cloud storage vendor or, alternatively, by proxy with SME’. Often times SME’ provides integration capabilities not available directly from the cloud storage vendor.

Give us an example of how you decided to use SMEStorage

A good example of one application we use SME’ for is FaithComm’s Cloud Media Storage and CDN. Our client’s’ sites are hosted on FaithComm’s standalone servers while the large media and image files are offloaded to cloud storage ‘pods’ and broadcasted across our CDN. We’re able to manage everything from our SMEstorage account yet each client’s cloud storage assets are independent from each other as separate S3, Azure, Rackspace, etc. accounts. From the client’s point of view, the two applications are seamless. Additionally, we provide each client with group ACL login credentials to collaborate on, access, combine, transfer and manage all of their their cloud storage assets via SME’ on the device of their choice. SMEstorage, in our opinion, is a brilliant development in the storage and management of cloud-based assets.

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As per the numerous requests we have had, we have now updated our CloudFTP product to also work with FTPS. This update enables all existing users and any new users to take access of secure Cloud FTP into Clouds that are mapped to their account that do not natively support FTP, such as for example, Amazon S3, Google Docs, Google Sites, DropBox etc.

The ports that you require are:

FTPES – port 21

FTPIS(FTPS) -990

and the host is smestorage.com

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We’re planning a network hardware upgrade to our SMEStorage.com site at 4AM EST on Sunday 15th January. The main goal is to get better network throughput scalability and redundancy at a cabinet level.

We have installed and configured a new etherchannel-capable switch with dual uplink to the core facility network and the next step is server connection rearrangement. We need to reconnect all servers in the cabinets to the new switch. Obviously this incurs short period of connectivity loss, a couple of minutes needed for a quick physical cable reconnection indeed, but a safe estimate is up to 15 minutes of scheduled downtime from 4 AM EST to 4.15 AM EST.

The European site is not affected.

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It’s seasonally topical to write a blog post that will draw a close to the old year with some predictions for the New Year, so read on for a post that fits with that trend…

2011 has been an eventful year for SMEStorage. On the business side we have always been a privately owned self funded company. We have never been VC backed and we’re profitable and have needed to be to be self sufficient. To enable us to expand the founders took a decision to raise some money to enable the company to continue to grow and expand the company. To this end Vehera, the owning entity of SMEStorage sold a small amount of equity enabling Vehera to raise a million dollars to fund the companies push for 2012. This will give the ability to add some more staff to enable us to grow the opportunity we see for our technology with ISP’s and the Enterprise.

On the Technology front we continued building out our support for Cloud’s resulting in SMEStorage now supporting over 35 Storage and SaaS Clouds. We also released a native Windows Phone Client,and also the first versions of Mac and Linux Cloud Tools and we enhanced our native browser plug in’s with support for Google Chrome and Safari. We also enhanced our iOS App for iPhone and iPad many times over the course of the year as well as releasing a native Android client for Phones and tablets. In addition to all of this we also improved our core offering with a myriad of new features which included adding protocol adaptors that exposed Clouds mapped to SMEStorage over WebDav, FTP or the Amazon S3 API, even if the underlying Cloud does not natively support these protocols.

So what for 2012, well, firstly we’ll continue to add more services that can be federated and managed. Shortly we’ll be announcing support for SugarSync, and the UbuntuOne Cloud. We’ll also be adding services less traditionally associated with file stores. The first of these will be BaseCamp, which will be followed by some CRM SaaS services and we have in mind another project / collaboration SaaS tool.

We’ll also be adding even more Cloud governance and e-compliance features. If your interested on our take on Cloud Sprawl and governance please see our prior blog post on this subject.

We intend to push out our revised Cloud Appliance in early 2012. This will give any customer the ability to have a hybrid Cloud governance application that deals with Cloud and local data and service federation that they fully control and own. Customers will be able to host this in their own data centre as it will be available as a VMWare, XEN or KVM appliance. As an alternative we intend to enable easy access to an Amazon EC2 based instance. We also intend to make it easy for resellers to get their ands on it and offer it as a value add to their own business.

It’s our firm belief that with the greater adoption of Cloud, and the increasing array of Cloud Services that 2012 will be the year of Cloud Federation and governance as companies struggle to manage and control the Cloud services deployed in their organisation. We believe that with our advanced service features, comprehensive access clients, and Hybrid on-premise Cloud Appliance that we are well placed to help companies who struggle with these issues.

For general predictions, we’ll make just one, and that is that the “free lunch” is coming to an end. In a volatile economy services that offer “free” may look appealing, but all businesses need to make money to survive and free eventually needs to become paid, and companies need a solid business model to survive. Hoping to capitalise at some point on a large user base of free users is not a business plan. There is room for some element of freemium, we use it ourselves, but our belief is that it has to be underpinned by a solid business plan. If you’d like to read more about this, see this post which goes into a little more depth.

All that remains to be said is to wish you all a “Happy New Year” and we hope all your hopes and dreams are realised in the forthcoming year.

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In the not to distant past most companies had a unilateral policy on cell phones. You were given one by the company and it was a BlackBerry, or it was a Windows Mobile etc, and there was a mandate that you had to use it. The company provided it, you used it, and more often than not you walked around with another personal phone that you actually wanted to own and use.

Today, more and more companies are adopting a BYOD or ‘bring your own device’ approach. The Apple iPad was pinpointed, by research Forrester did on the subject, as what started to consolidate the shift that was preceded by the iPhone, as company executives brought it with them to the office and challenged IT to support it.

Far from IT departments having the ability to strictly dictate the mobile of their ecosystems, they are being challenged by personal smartphone preference. The Forrester report cites 59 percent of companies that were surveyed enabled employees to bring their own phones to work.

Another factor is the rise in remote or on-the-move working. Whereas in the past company workers had found themselves logging onto the corporate VPN from a laptop or PC, many companies use Google Docs or Hosted SharePoint making access easier to “just connect” using web security protocols such as OAuth. Many analysts and government bodies are predicting this as being the future of IT.

We’ve long been an advocate of this ‘martini’ anytime/anywhere type policy of working with data from mobile devices. It’s the future, plain and simple. This is why we very early built out a comprehensive mobile strategy that focused on supporting all the major mobile devices ie. iOS, Android, BlackBerry and Windows Phone.

It’s also the reason why we’ve concentrated on providing governance and e-compliance features that work against what we believe will become the real challenge of corporate IT, that of the sprawl of public and private Cloud Services.

We will continue to focus on this throughout 2012 and broaden not only our supported data cloud offerings but we will also also release support for other SaaS services, some of which are in beta now with some of our customers.

We will continue to expand governance options and integration with Corporate IT, and best of all if you want to host all this in your own data centre, you can using our Cloud Appliance which supports VMware, XEN, and KVM environments.

We believe 2012 will be looked back on as the year that two key themes converged in corporate IT, that of mobile working and Cloud Computing, and we are looking forward to working with existing and new customers to support it.

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We’ve added bit.ly integration for the generation of short file links for Cloud files mapped to a users SME account.

The long file link is a secure file link that we generate, but we have always had the option to shorten this with TinyURL. This will still be the default option, but for users who want to take advantage of bit.ly for tracking SEO or statistics against links, they can by entering their bit.ly key from within the App integrations menu on the right sidebar after login to the website. After doing this bit.ly will be used to generate short links from any access client.

Bit.ly integration works on free, personal or business accounts.

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We’re a proud sponsor of CloudBeat 2011 in Redwood City. If your attending then why not pop over to our stand and say hello!

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We’ve updated our Chrome Cloud DashBoard. Based on user feedback we re-designed the layout with a focus on making it easier to use and dropping features that users did not use. It is available on the Chrome Extension web store.

The DashBoard can unify up to 30 Storage Clouds with a single convenient file explorer view to be able to manage files. There are many options including generating links, dragging and dropping between file stores, the ability to view documents using Google Viewer, and much more.

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 We’ve upgraded our free package ! As well as being able to add 1 free Cloud and getting 2GB storage for free hosted on Amazon S3, we’ve added the ability to add another Cloud, making two in total. This means you can have an extra 2GB of storage free on Amazon S3, as well as being able to add your DropBox, Box.net, Google Docs or any other Cloud from the 30+ we support, and  you can manage them in a unified view.

This applies to all users who register now, and also all existing users of the free package.

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